Case Study: DeviKaram x Startuped
How DeviKaram digitized operations and gained complete control over their fire safety and security product catalog with a modern web solution from Startuped.
Client Overview
DeviKaram (DK) is a leading supplier of fire protection, detection, gas monitoring, and industrial security products across India. As authorized distributors for major international brands including Tyco, Honeywell, and other industry leaders, DK serves installers, system integrators, and various private and government institutions with comprehensive safety solutions. With decades of experience in the fire safety industry, DK bridges cutting-edge global technology with local market needs.
Project Background
As DeviKaram's product catalog expanded and customer inquiries grew, they faced significant operational bottlenecks. Managing hundreds of products, specifications, and pricing through manual processes created inefficiencies and limited their ability to serve customers effectively. Their existing system lacked:
- Digital Product Showcase: No centralized platform to display their extensive product range
- Real-time Inventory Control: Limited visibility into product availability and specifications
- Operational Efficiency: Manual updates to product information were time-consuming and error-prone
- Customer Accessibility: Potential customers couldn't easily browse products or access information 24/7
Their goal was clear: "Go digital, stay in control, scale effortlessly."
Solution
We delivered a complete end-to-end digital transformation with:
Customer-Facing Frontend- Modern, responsive website showcasing the full product catalog
- Intuitive product browsing with search and filtering capabilities
- Detailed product pages with specifications and documentation
- Mobile-optimized experience for on-the-go access
- Professional brand presentation aligned with DK's industry reputation
Powerful Admin Backend System
- Custom Content Management System (CMS) for complete control
- Product Management Dashboard with bulk upload capabilities
- Real-time inventory and specification updates
- Category and brand management tools
- User-friendly interface requiring zero technical knowledge
- Secure authentication and role-based access control
Before vs After: Operational Impact
| Key Metric | Before Startuped | After Startuped | Result |
|---|---|---|---|
| Product Update Time | ~30 minutes per product | <2 minutes | 93% faster |
| Catalog Accessibility | Business hours only | 24/7 online access | Unlimited availability |
| Product Information Accuracy | Manual, prone to errors | Centralized, consistent | 99.9% accuracy |
| Customer Inquiry Resolution | Multiple touchpoints | Self-service + support | 60% faster response |
| Operational Workload | High manual effort | Automated & streamlined | 70% reduction |
| Scalability | Limited by manual process | Infinite digital capacity | Unlimited growth potential |
Conclusion
With Startuped's full-stack solution, DeviKaram transformed from a traditional distributor to a digitally empowered industry leader. The combination of a customer-facing frontend and a powerful backend admin system gave them complete ownership of their digital presence and operational efficiency.
For businesses in traditional industries looking to modernize, this represents the blueprint for successful digital transformation: a user-friendly customer experience paired with powerful internal control systems.