Case Study: IIM x Startuped

How IIM brought real-world venture building to students using Startuped's platform, bridging the gap between learning and doing.

Client Overview

Indian Institute of Management (IIM) is a premier business school that fosters innovation, leadership, and entrepreneurship among future business leaders.

Challenge

IIM wanted to expose students to real-world venture building and connect them with tools used by actual founders and investors. However, integrating practical experience into an academic setting in a short event format posed logistical and engagement challenges.

Solution: Live Business Modeling + Investor Teammate Experience

• Created and pitched business models in real-time
• Registered and interacted through Startuped's platform
• Experienced with the Investor Teammate App, simulating investor-startup collaboration

Outcomes

• 100+ student signups and platform engagement during the event
• Students gained practical exposure to startup ecosystems
• Strengthened Startuped's relationship with a leading academic institute

Impact

By bringing the real-world startup experience into the classroom, Startuped empowered students to think like founders and act like investors, bridging the gap between learning and doing.